Studies show that 70% of searchers click organic search results rather than the higher displayed paid advertising. And 75% of people never make it past page one.
Search traffic now accounts for as much as 50% of a website's traffic.
You need SEO solutions that help you get found in search results while offering the right experience for your customers. But finding the right solutions isn't easy and one size doesn't fit all.
Let's see how to find the right fit for your business.
SEO Solutions Focused on Client Results
This SEO company is a top 10 list. That SEO company has the number one spot when you search for "Best SEO companies".
These may seem like reasonable indicators that you've found a company who can provide you with SEO solutions that are the best fit for your business.
We know how impressive and click-worthy those top spots can be.
But the fact is that while top spots do statistically earn the most clicks, this doesn't always mean that they're your best option.
1) Local Searches Can Manipulate Results
Don't get us wrong. We love local SEO.
Without it, local, small and medium businesses couldn't compete with national and international players trying to edge in on the local market.
But the flip side of this coin is that Google may show you the best SEO company in your town or even part of town.
They may not have the SEO solutions you need, but they seem great because they have a top 3 spot in your local search.
2) They May Have No Proof
This isn't always the case. But you do have to be on the lookout for it. A company may have a top spot because they have no clients yet. They're very actively building their own SEO.
As a general rule in order to know that a company can get results, you need to see their clients' results -- not theirs. This means that client testimonials should be front and center.
3) Not a Great Fit
Finally, they may just not be a great fit. Read their reviews. Watch testimonials.
Do they offer what you're looking for?
If you have an established company, you need very different solutions from a startup.
Startups need techniques that help them get up off the floor.
Established companies need very different solutions that can help them get to the next level -- and beyond. They need to optimize their customer experience to maximize revenues.
Solutions that Aren't Secretive
There's no big secret to SEO. Strategies are data-driven and well-published.
Getting results is all about execution of these strategies. If an SEO company acts like they've got a secret to get you to the top, beware.
These aren't the solutions you're looking for. Again, it all goes back to the results they're getting for similar clients.
Solutions that Equal Conversions
The solutions that will be the best for your business aren't the ones that promise you a ton of traffic, a top spot or a higher domain rank.
This is all good -- but it's secondary. Solutions should be able to deliver you targeted traffic that converts to increase:
- Brand sentiment
- Free Trials
- Promoter activity
These are the reasons you're looking for SEO solutions, right?
As an established business who already has a presence in your market, you're looking to take your business to the next level.
This means finding a company that offers you long-term, sustainable results.
To find out how we can help you take your business to the next level, contact us today.