Whenever there is a large sports competition on TV, such as a golf tournament or the Olympics, how much time do the announcers spend talking about the individuals ranked near the bottom of the pack?
We all know the athletes at the top of the rankings get the spotlight and end up winning the medal or trophy. The majority of potential customers feel the same way when searching for a product or service online, which is why it is essential to find the best SEO expert for your business website.
Finding a good SEO company can be a challenge as you find countless options in your own online search. The key to choosing the best search engine optimizer is knowing what to ask before giving them the reins. Let's take a look at five questions you need to ask to find the best SEO expert.
1. How Will You Improve Our Search Engine Ranking?
The first thing you need to know is their strategy, if they have a strategy at all. They may not be able to give you an instant list of all the links they will get for your site, but they should at least have an idea of the best places to start.
They should also be able to give you a game plan for the keywords they would like to target. These are the basic factors needed to put together a strong SEO strategy.
2. How Will You Keep Me Updated During the Process?
This needs to be more than just an occasional email or phone call. Make sure they will at least send you a monthly report providing statistics, website changes, and any other updates they have made.
3. What Types of SEO Work Can You Do for My Site?
There are three basic types of SEO they should be doing for you: technical, off-page, and on-page. A technical SEO audit should be one of the first things they do. It should include a review of how easily search engines like Google can index the information on your site.
Off-page and on-page SEO are more focused on actual content. Off-page content, such as backlinks, should be from relevant websites to ensure your website is more trustworthy. On-page content like your blog and web copy should be optimized with quality keywords for your customers.
4. How Do You Decide an SEO Campaign is Successful?
You need to know what they want to accomplish to know if you both have the same end goal. Confirming that both parties have the same expectations will boost the business relationship as your working toward a similar objective.
5. What Makes You the Best SEO Expert for My Business?
This is a great open-ended question for them to sell you their services. As long as they don't give an answer saying they're cheaper than other companies or they can get you faster results than other SEO companies, then it is likely you are safe to proceed.
Quality SEO services will not be cheap. The best SEO experts know how to exponentially improve your bottom line and that it will take time. In most cases, it will take months to begin seeing results.
Let Us Help With Your SEO
In the end, SEO doesn't need to break your bank. But you do need to know the company you hire will have a strategy to improve your ranking, keep you updated, and define their version of success.
If you want to make an impact on your search engine ranking and find the best SEO expert for your business, please fill out our SEO Discovery Form.