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May 2018

organic traffic

How a Strong SEO Strategy Generates More Organic Traffic for Your Site

With most small businesses now spending around $75,000 a year on digital marketing, you need to be sure that money is being spent wisely. If you’re not focused on growing organic traffic, you could be getting a few overpriced clicks that don’t lead anywhere. By implementing some SEO tactics, you can get meaningful traffic that […]

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organic ranking

3 Things You Can Do to Improve Your Organic Ranking on Google

When someone searches for a product or service that your company offers, you need them to go to your website instead of your competitors. This will never happen, however, if you have a poor organic ranking on Google. Your potential customers won’t even know your business exists, and they’ll spend their money on your competitors’ […]

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keyword strategy

How Your Keyword Strategy Needs to Change in 2018

Google’s algorithms are constantly evolving, with new updates occurring anywhere between 500 to 600 times every year. If your keyword strategy isn’t keeping the pace, neither will your search engine rankings. That’s why it’s important to constantly update your team’s approach to SEO and keyword optimization. SEO teams like the one at Alan Fordyce discover […]

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What are inbound links

What Are Inbound Links and How Do They Help Your SEO?

There are hundreds of factors which, collectively, contribute to a good SEO strategy. But one of the most important factors is your website’s linking structure. This includes both inbound and internal linking within your website. To achieve the best link structure and increase your website’s traffic, you’ll need to understand why linking is so important. […]

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