February 2018

seo campaign

5 Tips for Launching a Successful SEO Campaign

Understanding the world of SEO does not happen overnight — especially considering the various opinions out there that can make it hard for a beginner to know where to start. Should you focus on using keywords? Build out your landing pages? Such questions pop up left and right as you work to launch an SEO […]

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google updates

How to Keep Up With Google Algorithm Updates to Keep Your SEO Efforts Intact

In the world of SEO, change is imminent. It comes out of nowhere and before you know it, your tactics are out of date. It’s said that Google updates its algorithm about 500 to 600 times a year. While that’s a lot of change in a short amount of time, the key is to not […]

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SEO vs SEM: What’s the Difference?

Confused about SEO vs SEM? Don’t worry as it’s normal. Search engine optimization (SEO) and search engine marketing (SEM) are usually used interchangeably. In essence, SEO focuses on improving your rankings on SERPs while SEM combines both organic search rankings and advertising to improve your web traffic. Keep on reading to learn more about these […]

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