There are hundreds of factors which, collectively, contribute to a good SEO strategy.
But one of the most important factors is your website's linking structure. This includes both inbound and internal linking within your website.
To achieve the best link structure and increase your website's traffic, you'll need to understand why linking is so important.
Just what are inbound links and how exactly do they contribute to good SEO?
We outline everything you need to know about SEO link building in this blog...
What Are Inbound Links?
Inbound links are also known as backlinks in the world of SEO. They are an essential part of your SEO strategy and work to increase your website traffic and popularity.
Link building is a relatively simple concept: you aim to encourage other websites to link back to your website.
This, in turn, brings referral traffic to your site and increases what is known as your website's ''authority''.
Why Are Inbound Links Vital to SEO?
To understand the importance of an SEO link strategy, you'll need to grasp the concept of website authority first.
So, what is website authority and why is it important?
Basically, the authority of your website equates to its importance and relevance in the eyes of a search engine, such as Google.
Search engines rank your website in terms of popularity, or authority, according to your backlink structure.
The more backlinks leading to your website, the higher your authority and overall search engine ranking will be.
This basically means that a search engine views your website as a trusted source, worthy of citation when someone searches for your service or product.
Building a good linking structure to your website ultimately increases your website's visibility in search engine page results (SERPs).
Organic Link Building
While the concept of link building for SEO sounds simple, the process can be time-consuming and tricky.
Inbound link building must be an organic process - meaning these backlinks must be earned from other sites, rather than bought.
Manipulative tactics, also known as black-hat SEO, is highly frowned upon in the SEO world and can have your website banned from SERPs.
It's also important to remember that the higher a website's authority, the more valuable the backlink to your website will be.
Therefore when you are building your SEO link strategy, aim to achieve high-authoritative links from trusted websites.
How to Build an Inbound Link Strategy
As we mentioned, building a solid, organic inbound link strategy can be time-consuming. But if it's done right, your website will reap the rewards.
Here are some of the most important factors to consider when link building for SEO:
When it comes to SEO, one fundamental rings true: content is king.
Create compelling, useful and unique content that people in your industry will want to reference and link to.
Make sure you promote your website and content, spread the word about your services and resources far and wide.
Reviews and Mentions
While you are promoting your website, make sure to target the ''big players'' in your industry.
Businesses or people with a strong social media following, influencers, and successful marketers should be your target audience.
Just one or two reviews or mentions from influential players can help to build a solid inbound linking system.
Friends and Business Partners
Capitalize on the contacts you have and ask your friends, business partners or even competition to promote your services. Let them know you are willing to do the same for them.
Ultimately, this encourages good business relations and helps to get your name out in the open.
Remember to target similar businesses, encouraging links from sites similar to yours. This encourages relevance, and relevance matters to search engines!
Looking to Grow Your Online Business?
If you're wondering ''what in the world is SEO?'', ''what are inbound links?'' and ''how do I increase my website traffic?'', we have the answers for you.
At Alan Fordyce Search Engine Marketing we offer specialized SEO strategy to help grow your online presence.
View more on our SEO expertise here.