Whether you're a startup or well-established, SEO is the name of the game when it comes to promoting your business online. This simple and undeniable fact means that a bit of SEO help is likely in your future.
But not everyone is well-versed when it comes to the SEO world. Here's a simple list for the uninitiated to help guide you along in the process of hiring an effective SEO specialist.
As of 2017, Google was responsible for almost 80% of global search traffic. What this means first and foremost is that your SEO specialist needs to be optimized to focus on Google.
Secondary search engines like Bing make up some traffic, sure, but with Google leading the charge by such a huge margin, the relevance of Google-focused SEO help is paramount. Any SEO specialist in the know will be well aware of this fact, but it never hurts to double check. No one needs to be number one on Ask Jeeves in 2018.
Knowledge when it comes to SEO help encompasses many different aspects. It means more than just having experience. It also means keeping up with the rapidly changing landscape of the Internet.
Search engines change regularly, and your SEO specialist has to be prepared to change with them. Educate yourself enough to ask your SEO specialist relevant and timely questions. If they hesitate or can't answer the questions with clarity, that could be a warning sign.
As was touched on above, the SEO world is ever-changing. This means the terminology and the tech shifts regularly. An inevitable side-effect is that the language surrounding it can often be indecipherable to the layman.
When looking for SEO help, it's crucial to hire someone who can communicate often obtuse or highly industry-specific ideas in a straightforward and easy to understand manner. Not everyone is an SEO expert, or else you wouldn't need to hire one.
Apart from that, communication means keeping you abreast of developments. If you hire someone that can't communicate in a regular and timely fashion, you're going to find yourself scratching your head and unable to get the results you need.
You need an SEO specialist with a great reputation. SEO writing takes many different forms, and different businesses have different needs. This means you need an SEO specialist who can tackle a diverse array of topics for a diverse array of businesses.
Asking to see a portfolio up front allows you to make sure they've worked on a broad range of topics. It also lets you see whether they've ever worked with other businesses in your field. A good SEO specialist is always ready and willing to tackle something new, but having prior relevant experience is a huge plus.
Social Media and Mobile Integration
Mobile devices now account for a huge majority of Internet use. Along with that has come the social media revolution. Unfortunately, many businesses are having a hard time keeping up with the demands of mobile optimization.
Your SEO specialist can't live in the past. Social media is now essential to any successful marketing campaign, and you need someone who is well aware of that and qualified to meet those needs.
SEO Help That Meets Your Needs
Hopefully, this list has given you a solid base to work from when it comes to meeting your SEO needs. With these suggestions in mind, you shouldn't have any problems getting the help that will push your business in the direction you want to go. If you're ready to begin the process, you should get started!