Understanding the world of SEO does not happen overnight -- especially considering the various opinions out there that can make it hard for a beginner to know where to start.
Should you focus on using keywords? Build out your landing pages?
Such questions pop up left and right as you work to launch an SEO campaign for the first time. Not to worry, we've compiled a quick guide to everything a strong SEO strategy needs.
Here are six simple tips for creating an awesome SEO presence.
1. Know Your Audience
The number one thing to keep in mind when it comes to SEO is that it is all about the user, not the search engine itself.
Sure, you need to know the strategies that will help you rank for users to find you.
But, you have to use all of your SEO tools with the person on the other end of the screen in mind. This means writing conversationally. It means creating navigation systems that are easy to understand yet exciting to engage with.
More so, it means having a deep working knowledge of who your audience is. Start with a detailed buyer persona, then go from there.
2. Find Your Keywords
Once you know your user, it's time to understand how they communicate.
Go through the top-rated keywords in your industry and see which ones have the most opportunity for you. These aren't always the most popular.
The right set of keywords for your SEO campaign may have a local SEO focus. Or, they could be centered around a niche market within your trade.
Take your time with this step. Do a bit of testing and consult SEO experts.
3. Create Fresh Content
Start building your content after figuring out which keywords stay and which go.
Content is heavily copywriting, but it includes visuals, too.
Use your keywords on all of your landing pages. Have these words and phrases be the names of your graphics, photos, and videos as well. Use shortened versions of them to create custom URLs.
Also, consider starting a blog.
A blog is where your content thrives. It is your place to continue pushing fresh, relevant content for your audience, which is of the highest significance in SEO.
4. Be Social
Pushing content on your website is not enough.
To truly get the most out of your SEO efforts, work on building your social media presence. Use the platforms that users are interacting with frequently.
Find the one that is the most popular and capitalize on it.
Share fun facts about your company that an average person wouldn't know. Take a moment to talk about a trending subject in the industry or in the world we live in.
Whatever your social approach, make it consistent. This will boost your branding efforts and sit well with users.
5. Go Mobile
Where do most people access social media from? Their smartphones and tablets.
This is also how more and more users are accessing the internet as a whole. As such, you need to make mobile a cornerstone of your SEO campaign.
Make sure everything on your site is mobile-friendly.
The easiest way to do so is through a responsive web design. Responsive design is made to fit any screen automatically. It adjusts to make copy understandable, allow images to display well, and to guide users through easy navigation systems.
Do not launch your campaign without this tool.
See the Difference a Strong SEO Campaign Can Make
Maybe you don't feel comfortable launching a campaign on your own. You might be considering bringing on an SEO expert or leaving this initiative alone for a little while longer.
Do not wait anymore.
Our team of professionals is here to take your rankings to the top. We will work with you to create the best SEO campaign possible, and to continue developing it over time.
Contact us today to get started.