What's the one thing about SEO that baffles you?
If you're new to SEO, you might answer, "All of it!" And that's okay.
No one knows everything about SEO, digital marketing, or PPC 100% of the time. SEO, in particular, is an ever-evolving field. But just because something intimidates you doesn't mean you should abandon it altogether.
If you need to take baby steps, do so. Remember, SEO is not an overnight process. There's plenty of time to learn.
Now, if you're hoping to make your brand more visible locally, here's how you can get started. Follow these 5 local SEO tips and get better results with your local campaigns.
1. Claim or Update Your GMB Page
This is one of the easiest local SEO tips you can follow. If you haven't claimed your GMB or Google My Business page, you should do it asap. After all, it's a free listing.
As to what you should update, try to keep your hours of operation as accurate as possible, especially during the holidays. Your photos also need a regular refresh if you want customers to see what you're like behind the scenes.
2. Mind Your NAP Listings and Citations
Did you move to a new office?
You're going to have to update your company name, address, and phone number or NAP on all your online assets. This, of course, includes your website, plus online directories where your business is listed.
As you know, citations (or any mention of your NAP) online is a factor Google uses to rank you in local search results. You'll want to make sure that all your online business profiles are up to date and are an exact match.
3. Don't Forget About Social Media
You want to be more visible in local search results, right? Don't forget about your social media strategy. Notice how sometimes, when you Google some company name or a specific product, the first result is a Facebook page.
You can't lose out on that front. The trick is not to be on all social media platforms known to man. Just pick and choose the ones that are most relevant to your target audience.
It's also a good idea to link your chosen social accounts so it's easier to cross-post.
4. Optimize Your Website
Your SEO manager should be able to help you out here. But if you don't have one in-house, you can consult with an expert.
There are certain website optimization tactics that are best left to SEO pros. You'll want to be sure your site is optimized for local search because obviously, you want people to visit your site and not head to any of your competitors.
5. Respond to Online Reviews
Think about it. How many times have you purchased a product or tried a service blind? It can't be more than 10, even if you're not a particularly savvy internet user.
The thing is, most people (and that includes your customers) would most likely check online reviews before they purchase something. So you can't afford to ignore online reviews.
If you've gotten a slew of bad reviews, all the more you should do something about it. Reputation management is and should always be a part of your SEO strategy.
Want More Local SEO Tips?
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